Blog
Tips, guides, and insights on business prospecting and lead generation.
Sales AnalyticsClear filter ×
The 42% Illusion: Why B2B Prospecting Metrics Betray You
100,000 B2B prospecting emails. A 42% open rate. A 3.71% lead rate. Zero correlation between them. Here's why open rate is lying to your pipeline, and what to measure instead.
·11 min read