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Tips, guides, and insights on business prospecting and lead generation.

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Why 80% of B2B Deals Are Won Before the First Call

80% of B2B deals go to the vendor on the buyer's initial shortlist. Learn how to use public data and familiarity building to win before the first call.

·10 min read

The 2026 Lead Generation Playbook: What Works, What Doesn't, and Why

Discover the 2026 lead generation playbook: which tactics still work, which are overused, and how to combine intent data, personalization, and automation for better results.

·12 min read