Blog
Tips, guides, and insights on business prospecting and lead generation.
intent-based targetingClear filter ×
How to Spot Buying Intent Without Third-Party Cookies
Learn how to identify high-intent B2B leads without third-party cookies using website visitor identification and first-party data. Practical steps and real case studies.
·11 min read
The Lead Gen Metrics That Actually Matter in 2026
Stop tracking vanity metrics like open rates. In 2026, focus on intent-based conversion, offer ladder progression, and behavioral triggers that actually drive pipeline.
·14 min read
The Myth of the Perfect Prospect: Why B2B Lead Gen Needs More Messy Data
Stop chasing perfect prospect data. Learn how messy public signals, funding rounds, job changes, and news, uncover hidden B2B leads.
·11 min read